Project Overview

Designed and illustrated a custom set of "tarot cards" for a high-profile press dinner hosted by Zocdoc’s founder, Oliver Kharraz. The deck served as a thematic storytelling tool to highlight the common pitfalls that historically implode health tech companies.

Creative Approach & Solution

The challenge was twofold: executing the requested tarot motif as a cohesive visual system while simultaneously making it feel inherently "Zocdoc." My solution was to ideate and draw an entirely fresh visual language. I researched traditional tarot symbolism to inform the composition, blending those structural frameworks with clean, custom illustrations designed specifically to convey the story of each "-tion" card.

The result delivers a completely bespoke narrative that aligns with Zocdoc's identity while executing a unique, concept-driven brief.