Illustrated Marketing Campaign • 2024

The Seven Deadly "-tions" of Healthcare Disruption

I designed and illustrated a custom tarot-inspired card deck for a press dinner hosted by Zocdoc’s founder, Oliver Kharraz. Each card highlighted a common pitfall that can derail health tech companies.

Client: Zocdoc

Creative Direction: Willie Diaz

Close-up of a board game or educational chart titled "The Seven Deadly Healthcare Disruption" with various sections, illustrations, and text about healthcare challenges, represented with icons and illustrations in blue, yellow, black, and white colors.

To bring the tarot motif into Zocdoc’s visual world, I researched traditional card compositions and symbolism, then developed original illustrations telling the story of each “-tion.”

The result is a cohesive deck that pairs Zocdoc’s brand identity with the visual storytelling of tarot.

Three illustrated playing cards with themes of fragmentation, automation, and productization, featuring simplified line art and colors.
Three illustrated playing cards with themes of fragmentation, automation, and productization, featuring simplified line art and colors.
A tarot-style illustrated card depicting "Localization," featuring black line with yellow and blue accent colors on a cream background.
A tarot-style illustrated card depicting "Localization," featuring black line with yellow and blue accent colors on a cream background.
A tarot-style illustrated card depicting "Expectation," featuring black line with yellow and blue accent colors on a cream background.
Photo of several cream-colored illustrated tarot-style cards falling against a green background, with words like 'Expectation,' 'Fragmentation,' and 'Regulation' visible on them, created by Delaney Gibbons for a Zocdoc marketing campaign.