The Seven Deadly "-tions" of Healthcare Disruption

Project Overview

Designed and illustrated a custom set of "tarot cards" for a high-profile press dinner hosted by Zocdoc’s founder, Oliver Kharraz. The deck served as a thematic storytelling tool to highlight the common pitfalls that historically implode health tech companies.

Creative Approach & Solution

The challenge was twofold: executing the requested tarot motif as a cohesive visual system while simultaneously making it feel inherently "Zocdoc." My solution was to ideate and draw an entirely fresh visual language. I researched traditional tarot symbolism to inform the composition, blending those structural frameworks with clean, custom illustrations designed specifically to convey the story of each "-tion" card.

The result delivers a completely bespoke narrative that aligns with Zocdoc's identity while executing a unique, concept-driven brief.

Close-up of a board game or educational chart titled "The Seven Deadly Healthcare Disruption" with various sections, illustrations, and text about healthcare challenges, represented with icons and illustrations in blue, yellow, black, and white colors.
Three illustrated playing cards with themes of fragmentation, automation, and productization, featuring simplified line art and colors.
Three illustrated playing cards with themes of fragmentation, automation, and productization, featuring simplified line art and colors.
Stack of health-related informational cards with a white card on top featuring illustrations and text about localizing the development of the book.
Stack of health-related informational cards with a white card on top featuring illustrations and text about localizing the development of the book.
A card from a deck of cards with the word 'EXPECTATION' at the bottom, depicting a rainbow with clouds, -- expecting rain or growth, with a bag of money and a hand holding a plant, possibly symbolizing hope or investment.
Photo of several cream-colored illustrated tarot-style cards falling against a green background, with words like 'Expectation,' 'Fragmentation,' and 'Regulation' visible on them, created by Delaney Gibbons for a Zocdoc marketing campaign.

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