Project Overview

Designed and illustrated the core commemorative graphic for Zocdoc’s 17th anniversary celebration. The final artwork was featured on exclusive employee t-shirts and across various event collateral to highlight the milestone and company culture.

Creative Approach & Solution

The challenge was to compress 17 years of rich company history into a single, cohesive, and modern visual narrative. My solution was a high-density "typographic capsule" concept—illustrating each historical easter egg by hand and strategically fitting them into the structural counter-spaces of the typography.

The result functions as both a clean, striking graphic from a distance and an interactive "seek-and-find" experience up close.