Illustrated Internal Campaign • 2024

Zocdoc 17th Anniversary Commemorative Graphic

I designed and illustrated the commemorative graphic for Zocdoc’s 17th anniversary, featured on employee t-shirts and event materials celebrating the company’s history and culture.

To bring 17 years of history into a single image, I created a “typographic capsule,” filling the anniversary lettering with hand-drawn references and easter eggs arranged chronologically.

The result is a bold graphic from a distance and a playful seek-and-find experience up close.

Client: Zocdoc

Creative Direction: Willie Diaz

Animation: Marco Obando

Photo of a white T-shirt held up by two hands against a blue sky background. The shirt has black line drawings inside each of the two large outlined numbers, one and seven, created by Delaney Gibbons for an internal Zocdoc campaign.
Open sketchbook spread filled with various words, ideas, and quickly drawn images.

Initial sketchbook brainstorming and some early iterations.

Stacked image of two slightly different versions of a black and white contour line drawing 17 with interwoven doodles.
GIF animation of the small black and white illustrations inside of a larger black and white outline of the number 17 on a white background, designed and illustrated by Delaney Gibbons for an internal Zocdoc campaign, and animated by Marco Obando.
GIF animation of the small black and white illustrations inside of a larger black and white outline of the number 17 on a white background, designed and illustrated by Delaney Gibbons for an internal Zocdoc campaign, and animated by Marco Obando.
Two people seen from behind against a yellow background, wearing black and white T-shirts with large, outlined number 17 made of various small illustrations, designed and illustrated by Delaney Gibbons for an internal Zocdoc campaign.
Two people seen from behind against a yellow background, wearing black and white T-shirts with large, outlined number 17 made of various small illustrations, designed and illustrated by Delaney Gibbons for an internal Zocdoc campaign.