Zocdoc 17th Anniversary Commemorative Graphic

Project Overview

Designed and illustrated the core commemorative graphic for Zocdoc’s 17th anniversary celebration. The final artwork was featured on exclusive employee t-shirts and across various event collateral to highlight the milestone and company culture.

Creative Approach & Solution

The challenge was to compress 17 years of rich company history into a single, cohesive, and modern visual narrative. My solution was a high-density "typographic capsule" concept—illustrating each historical easter egg by hand and strategically fitting them into the structural counter-spaces of the typography.

The result functions as both a clean, striking graphic from a distance and an interactive "seek-and-find" experience up close.

Photo of a white T-shirt held up by two hands against a blue sky background. The shirt has black line drawings inside each of the two large outlined numbers, one and seven, created by Delaney Gibbons for an internal Zocdoc campaign.
GIF animation of the small black and white illustrations inside of a larger black and white outline of the number 17 on a white background, designed and illustrated by Delaney Gibbons for an internal Zocdoc campaign, and animated by Marco Obando.
GIF animation of the small black and white illustrations inside of a larger black and white outline of the number 17 on a white background, designed and illustrated by Delaney Gibbons for an internal Zocdoc campaign, and animated by Marco Obando.

Animated by Marco Obando

Two people seen from behind against a yellow background, wearing black and white T-shirts with large, outlined number 17 made of various small illustrations, designed and illustrated by Delaney Gibbons for an internal Zocdoc campaign.
Two people seen from behind against a yellow background, wearing black and white T-shirts with large, outlined number 17 made of various small illustrations, designed and illustrated by Delaney Gibbons for an internal Zocdoc campaign.

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