TRAVL: Editorial & Multi-Channel Campaign Design

Project Overview

Driven by a desire to explore print editorial imagery and large-scale campaign logic, I conceptualized and illustrated a double-page magazine spread based on a self-authored article about post-pandemic group travel. I then scaled the concept into a comprehensive, multi-channel advertising campaign for a fictional millennial travel brand called TRAVL, all anchored by the tagline "Take the friend trip out of the group chat.”

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A collage of four images related to group travel and planning. The top image shows colorful posters with illustrations of people enjoying outdoor activities and group outings, with text encouraging friend trips. The bottom left image depicts a person reading a magazine article about taking friends on group travel. The bottom right image features a hand holding a smartphone displaying an app with a message about taking a friend trip and an option to book.
Open magazine spread on a green background featuring colorful editorial illustrations of friends enjoying each other's company, for an article titled "Taking the Friend Trip Out of the Group Chat," created by Delaney Gibbons.
Open magazine spread on a green background featuring colorful editorial illustrations of friends enjoying each other's company, for an article titled "Taking the Friend Trip Out of the Group Chat," created by Delaney Gibbons.
Colorful posters set in a bus stop shelter with greenery and flowers around, advertising a fictional millennial travel brand called TRAVL, created by Delaney Gibbons.
Colorful posters set in a bus stop shelter with greenery and flowers around, advertising a fictional millennial travel brand called TRAVL, created by Delaney Gibbons.
Outdoor billboard featuring an illustration of a group of friends hanging out, with a blue text bubble that says 'Take the friend trip out of the group chat,' advertising the fictional millennial travel brand, TRAVL, created by Delaney Gibbons.
Outdoor billboard featuring an illustration of a group of friends hanging out, with a blue text bubble that says 'Take the friend trip out of the group chat,' advertising the fictional millennial travel brand, TRAVL, created by Delaney Gibbons.
Three bright vertical ad displays in a modern airport, showing friends gathered around a large phone, with the text 'Take the friend trip out of the group chat,' advertising a fictional millennial travel brand, TRAVL, created by Delaney Gibbons.
Three bright vertical ad displays in a modern airport, showing friends gathered around a large phone, with the text 'Take the friend trip out of the group chat,' advertising a fictional millennial travel brand, TRAVL, created by Delaney Gibbons.
A laptop on a pink background, displaying a website with two brightly colored display ads advertising a fictional millennial travel brand, TRAVL, created by Delaney Gibbons.
Three colorful mobile app screens in yellow, pink, and green, all on a blue background, featuring Instagram story ads for the fictional millennial travel brand, TRAVL, created by Delaney Gibbons.

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