Illustrated Social Campaign • 2018

Summer Reads Social Campaign for Penguin Teen

Penguin Teen commissioned me to create three illustrations celebrating quintessential summer reading experiences for a social media campaign. The series brings the pleasures of summer reading to life through a cohesive set of illustrated scenes.

Client: Penguin Teen

Art Direction: Alex Garber

A display of Penguin Teen Instagram shares depicting three different summer reading experiences – treats, feels, and scaries.

This early sketch and color exploration helped establish the series’ visual direction, shaping the palette and approach for the three final illustrations.

Colorful summer-themed illustrations on a yellow background, and the words "Summer Treats" in colorful letters.

Illustration of an arial view of a sinister human shadow standing over a beach umbrella and towel, on which is an iced drink, sandals, sunglasses, and in the middle is an orange open book face-down, and the words 'Summer Scaries'.

Illustration of a woman with curly hair wearing sunglasses that mask streaked eye makeup. She is reading a large orange book with a background of green leaves and the words 'Summer Feels'.

Illustration of two young girls reading books and enjoying popsicles on a sunny day, and the words 'Summer Treats'.

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