The Moreish Magic of Maggi for Pit Magazine

Project Overview

Developed a duo of full-page illustrations for Pit Magazine based on the article "The Moreish Magic of Maggi." This self-directed, speculative project was created to celebrate Maggi’s status as a globally iconic pantry staple and to practice translating complex editorial narratives into striking visual spreads.

Creative Approach & Solution

The challenge was to visually capture the universal flavor of a brand that spans countless cultures while keeping the narrative deeply personal. My solution honed in on Maggi’s cross-generational appeal, using rich textures and warm tones to evoke the nostalgia of shared family meals and happy kitchen memories.

The resulting pieces balance global brand recognition with intimate, emotional storytelling, perfectly complementing the editorial tone of the article.

Two narrative editorial illustrations for a Pit Magazine article celebrating Maggi’s status as a globally iconic pantry staple, created by Delaney Gibbons.
Narrative editorial illustration created by Delaney Gibbons for Pit Magazine, featuring multiple generations of female family members gathered around a kitchen table, prepping a meal with a bottle of Maggi close by.
Narrative editorial illustration created by Delaney Gibbons for Pit Magazine, featuring multiple generations of matriarchs and a family dog gathered around a table that is shaped like a Maggi bottle.

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