Brand Identity, Illustrated Iconography • 2025

Indivior Brand Evolution

Working alongside Creative Director Claire Smalley of small c studio, I helped shape the visual identity for Indivior's rebrand. The goal was to evolve the brand to meet the company's current needs while preserving its existing logo and core color palette.

My contributions included developing the expanded color palette, illustrating a custom icon set, and defining key visual elements—including the Pathways pattern and the geometric photo-framing system used throughout the brand.

The Pathways graphic, built from the Vs in Indivior's logomark, represents intertwined pathways that symbolize the multifaceted, nonlinear journey to recovery, while the hand-drawn icons celebrate the importance of accepting imperfection. .

Creative Direction: Claire Smalley

Additional Design: Allison Lall

A mockup of the new Indivior homepage, with two blocks below it showing the new illustrated icons and expanded color palette.
Three social share card examples, including a pull quote, a carousel header featuring a magnifying glass icon, and a cropped photo of a scientist at work in the lab.
Three social share card examples, including a pull quote, a carousel header featuring a magnifying glass icon, and a cropped photo of a scientist at work in the lab.
The nine new illustrated icons, featuring a delicate yet strong hand-drawn line, in dark blue on a sand-colored background.
White text on a dark blue web page mockup showcasing 3 of the new icons in use, colored light purple.
An open sketchbook spread showing the ideas and evolution behind the new illustrated Indivior icons, in a mix of pen and pencil.

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