Founders Row Event Series Brand Identity and Campaign System

Project Overview

Founders Row is a premium residential and lifestyle destination in Falls Church, VA, hosting year-round community events. For their 2023 event series, I was brought in to establish the visual identity and build a scalable design system. I delivered an initial asset suite and comprehensive templates, empowering their internal team to seamlessly produce cohesive materials for new events throughout the year.

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Billboard ads for Founders Row Event Series with decorative geometric patterns and bold, clear typography, created by Delaney Gibbons.
An event ticket and branded wrist bands, featuring event details and colorful graphics, on a green background, created by Delaney Gibbons.
A black A-frame sidewalk sign on a cobblestone street advertising a game night event with an eye-catching geometric pattern design, created by Delaney Gibbons for the Founders Row Event Series branding and campaign assets.
A black A-frame sidewalk sign on a cobblestone street advertising a game night event with an eye-catching geometric pattern design, created by Delaney Gibbons for the Founders Row Event Series branding and campaign assets.
Three social share graphics advertising the Founders Row event series, created by Delaney Gibbons.
Three social share graphics advertising the Founders Row event series, created by Delaney Gibbons.
Three vertical poster billboards in front of a white metal fence and green leafy trees, advertising the Founders Row event series, created by Delaney Gibbons.
Three vertical poster billboards in front of a white metal fence and green leafy trees, advertising the Founders Row event series, created by Delaney Gibbons.

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