The Moreish Magic of Maggi
Two full page editorial illustrations for a Pit Magazine spec brief celebrating Maggi as an iconic ingredient found in kitchens and pantries across the globe.
Sketches
My concepts focused on nostalgia, happy memories of shared meals, and Maggi’s ubiquitous appeal both globally and cross-generationally.
Iteration and Refinement
I combined two of my concept sketches to refine further, focusing on a multi-generational kitchen of matriarchs.
The brief called for a color palette reminiscent of the warm inkiness of Maggi sauce, so I kept that in mind through the color development phase.
Final Deliverables
