Delaney Gibbons is a designer, illustrator, and visual storyteller with over a decade of experience across in-house teams, agency collaborations, and independent work. She develops original concepts, brand identities, visual systems, and integrated campaigns across digital and print. With a background in illustration and creative writing, she brings a narrative-driven approach to translating complex ideas into distinctive visual solutions.
TRAVL: Editorial & Multi-Channel Campaign
Design & Illustration for Self-Directed Project, 2026
Conceptualized and illustrated a double-page editorial spread based on a self-authored article about post-pandemic group travel. Extended the concept into an integrated campaign for fictional travel brand TRAVL, adapting the creative across out-of-home, social, and digital advertising.
Concept Development • Integrated Campaign Design • Editorial Illustration • Digital & Print Design
Zocdoc: Brand Illustration & Integrated Campaigns
Contract Brand Designer & Illustrator, 2023–2025
Developed illustration-led campaigns and brand creative across digital, print, and experiential touchpoints. Expanded the brand's illustration and icon libraries while creating cohesive visual solutions for email and social marketing campaigns, editorial content, presentations, conferences, and internal initiatives.
Concept Development • Integrated Campaign Design • Brand Illustration & Iconography • Digital & Print DesignFounders Row Event Series Identity
Freelance Brand Designer, 2023
Developed a cohesive visual identity for a multi-month residential event series spanning six event categories. Created a scalable design system across digital, print, and environmental graphics, including adaptable templates that enabled the internal team to extend the identity across future events.
Concept Development • Brand Identity & Visual Systems • Integrated Campaign Design • Environmental & Print DesignIndivior Rebrand
Freelance Brand Designer, 2025
Developed key elements of an evolving brand identity, introducing a more expressive and scalable visual language through an expanded color palette, custom illustrated iconography, geometric patterns, and creative photo-framing guidelines.
Concept Development • Brand Identity & Visual Systems • Brand Storytelling • Illustrated Iconography
2U: Editorial Design & Visual Systems
In-house Senior Graphic Designer, 2019–2022
Developed editorial design, illustration, and interactive content that made complex higher-education topics engaging and accessible. Established visual systems and style guides for seven university partner publications, creating reusable Figma templates to support cohesive design across teams while mentoring junior designers.
Editorial Design & Illustration • Visual Systems & Style Guides • Art Direction • Cross-Functional Collaborationdscout: Brand Identity & Visual Storytelling
In-house Designer, 2016–2018
Helped shape dscout's early visual identity through an illustration-forward design system spanning web, editorial, marketing, product, and events. Developed a distinctive editorial identity for People Nerds, translating complex user research into approachable, engaging visual storytelling across articles, webinars, and conferences.
Concept Development • Brand Identity & Visual Systems • Illustration & Iconography • Art Direction • Integrated Campaign DesignBased in Ames & Des Moines, Iowa · Working globally